About
Project
LandstarOne is a mobile app for Landstar operators and carriers. It connects users to loads, fuel savings, card balances, and more, with over 11,000 daily users. I have been the LS1 design lead for 4 years.
Overview
Goal: To provide a way for a BCO to manually update what trailer they are hooked to.
through research, design, and gathering feedback on new features.
Role: Lead UX Designer
Duration: 6 months
Team: 1 UX Designer, 3-5 Internal Developers, 3-5 External developers, and other roles.
Feature Context
Problem
Drivers, or BCOs, may have multiple trailers hooked to them via Clarity, a fleet management tool. This multiplicity can restrict the driver from booking a new load. A new feature to provide more power to BCOs would create accuracy on which trailers are hooked, ensuring one trailer at a time - thus allowing BCOs to drive new loads.
Feature
Ability to enable BCOs to hook and unhook trailers.
(end result featured)
Process
Contextual Inquiry
BCOs in Toledo, Ohio, showed us their efficient process for hooking and dropping trailers. It involves hooking cables: red for the emergency brake, blue for the service brake, and green for electrical. Space is tight, so precise backing up is essential.
Explore
BCOs need efficient and flexible methods for hooking and unhooking trailers, accommodating individual preferences and ensuring multiple connection options in case one is unavailable.
Create
Feature placement was crucial. It needed to align with BCOs' mental model of the app. I added the feature in the load details and the "More" tab for easy access, even without a load. An animation with Lottie showed the trailer hooking/unhooking process, ensuring user understanding and satisfaction.
The hooking process required both a quick scan and manual input. I made scanning the main method due to its minimal friction.
Testing
Usability Testing
In our Atlanta test, BCOs found the proposed flow intuitive. They preferred checking trailers via rearview mirror rather than walking around.
“We made scanning became a secondary option, and the manual input as the primary method.”
Feature Sentiment
Everyone we talked to had postive feedback on the feature. They knew about the existing issue and recognized how this proposal would help alleviate the pain point.
“This would make it easy”
Jane
“It gets it done.”
Craig
“Process was almost too easy”
Joe
I utilized Dovetail to organize and track key moments.
Results
BCO Days
We were able to help promote and showcase the new features from the Landstar mobile app using a giant screen in Indiana.
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